NCIE
   
 

Innovation

Virtual supermarket Home Plus in the underground of Seoul

 

Many modern city dwellers simply have no time for a campaign on shops. They spend all free time for that in the morning to reach work, and to reach from work home in the evening. But, it appears, to be bought products is possible directly in underground! And recently in the underground of Seoul for the first time in the world there were virtual underground supermarkets.

We spend daily a lot of time at all for trips from the house for work and from work home, and on expectation of transport which will bring you in this direction. It is possible to waste time, of course, spent on a stop, with advantage for itself. And here the South Korean net of supermarkets Home Plus  suggests wasting time expectations on purchase of the goods necessary for the house.

For quite some time now branches of shops Home Plus have appeared at each station of the Seoul underground. And, it not high-grade supermarkets with all assortment of the goods placed on shelves, and virtual shops – a unique innovation in sphere of retail trade.

Management Home Plus has made decision to establish on metro stations stands with the goods represented on them from supermarkets and their cost. So the person, expecting the train on a platform, can walk along them, choose meal necessary for it and drinks and there and then to order them. It is enough only to guide the chamber of the mobile phone at a QR-code represented on the goods, and then to confirm its purchase. For this purpose net Home Plus has developed the special program free of charge accessible to any interested person. This program allows to make purchases and to pay them by means of a plastic card.

By means of this surprising innovation the net of supermarkets Home Plus has increased the virtual sales by hundred thirty percent.